This past week I wrote about Skype (s msft) competitor OoVoo, which launched a new Facebook (s fb) 12-way video chat app along with updateds to many of its other apps. While the Facebook app was the headline, what really stood out to me was my conversation with OoVoo chairman Robert Jackman. Jackman told me that OoVoo’s mostly young users — 60 percent of its 46 million users are under 25 — don’t use OoVoo like other people use Facetime (s appl) or Skype: to make the equivalent of a phone call over video.

Many simply come home and leave OoVoo on in the background as they do homework or watch TV, sort of like an instant messager app. Friends jump on or jump off, checking in with each other and seeing what’s going on. The person who starts the video chats isn’t obligated to stay on. This is not appointment video: it’s ambient…

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